Berkeley, CA | February 9, 2011
I gave a tutorial on the state of online tracking.
The Federal Trade Commission preliminary staff report, “Protecting Consumer Privacy in an Era of Rapid Change,” called generally for privacy by design, and specifically for a do not track (DNT) system to allow consumers to better control online collection of information. This is a challenging task, because many web interactions require a transfer of information that could be conceived of as “tracking.” The major developers of browsers have all announced implementations of do not track systems recently. The conceptions of DNT have different needs for implementing regulation and have different implications for businesses and consumers. This roundtable explored the contours of the regulations needed to effectuate do not track, the technical options to implement it, and the political and economic implications of do not track systems.