WC3 Workshop on Web Tracking and User Privacy

Center for Information and Technology at Princeton University
Princeton, NJ | April 28-29, 2011

This workshop served to establish a common view on possible Recommendation-track work in the Web privacy and tracking protection space at W3C, and on the coordination needs for such work.

The workshop was expected to attract a broad set of stakeholders, including implementers from the mobile and desktop space, large and small content delivery providers, advertisement networks, search engines, policy and privacy experts, experts in consumer protection, and other parties with an interest in Web tracking technologies, including the developers and operators of Services on the Web that make use of tracking technologies for purposes other than to behavioral advertising.

In the position paper I submitted, I proposed potential alternative approaches to framing tracking that enables companies to engage in measurable online advertisement while providing the most important privacy protections articulated by advocates. This approach focuses primarily on the active removal of persistent identifiers that are used to correlate browsing activity over multiple sessions or multiple websites.