Brussels, Belgium | June 22, 2011
While US regulators and legislators consider a “do not track” mechanism to allow more effective control of online collection of information, European regulators have moved aggressively to give consumers more control over there mere placement of cookies through the E-Privacy directive. Many questions surround the confluence of US and European developments, including the scope of do not track, the implications of different implementations of do not track, the economic implications of greater consumer control over tracking, and how do not track will be applied in European markets. BCLT and the University of Amsterdam’s Institute for Information Law hosted a workshop to explore the law and technology of online tracking and mechanisms for consumer control of tracking June 22-23 in Brussels, Belgium. Participants included FTC Commissioner Julie Brill, Vice-President of the European Commission and Commissioner for the Digital Agenda Neelie Kroes, The Office of Science and Technology Policy CTO Daniel Weitzner, DG Society Director Robert Madelin, and technologist Ashkan Soltani.
I presented a tutorial on the state of online tracking that covered online tracking technologies and business models, including demand side platforms.