I presented a quick overview of mobile tracking technology at the FTC Spring Privacy Series on Mobile Device Tracking. My presentation covered the different types of signal your phone emits and the technology that can use these signals to track you as you move around a retail location. You can watch the video here, but my slides are not on camera–follow along with the slides here.
My talk preceded a panel discussion with representatives of the marketing industry (National Retail Federation, iInside, Mexia Interactive, and Create with Context) and Seth from the Electronic Frontier Foundation. They explained the various uses of this technology in the retail marketing and several of the points I made about the technology, specifically about hashing, came up several times throughout their discussion.