Amsterdam Privacy Conference: Behavioural Targeting and Privacy

Amsterdam Privacy Conference
Amsterdam, The Netherlands | October 7-10, 2012

This interdisciplinary panel brought together leading scholars from Europe and the United States to present and discuss recent research on various aspects of behavioural targeting and privacy. Behavioural targeting is the monitoring of people’s online behaviour over time to use the collected information to target people with advertising matching their inferred interests. Using cookies or other tracking technologies, companies compile detailed profiles based on what internet users read, what videos they watch, what they search for etc. Profiles are enriched with up to date location data of users of mobile devices, data that people submit to websites themselves and other data that are gathered on and off line. As the internet plays an ever-larger role in our lives, the profiles will become ever more detailed. The constant stream of articles in the academic literature and popular press on behavioural targeting illustrates the relevance of the subject, which is high on the agenda of regulators in Europe and the United States.

I was a discussant at this event.